Emirates ID Strategy
Our Values
- Customer Orientation: Utmost dedication to achieve customer satisfaction, keeping transparency, gaining their trust and value their feedback; in order to improve the organization’s services
- Teamwork: Embed team work spirit through knowledge transfer as to achieve the organization’s ultimate objectives and goals
- Trust: To create a supportive environment by trusting each other’s good intent and make it a pillar of our culture
- Ownership: To take a full responsibility for our work . We’ll keep our agreements and accept the consequences of our actions
- Innovation: The capability of providing and developing new innovative/diverse solutions seeking excellence
Strategy Implementation Results
Exceeds Target 
On Target 
Mildly Below Target 
Severely Below Target
| Strategic Objectives |
| Key Performance |
Q1 - 2012 |
| |
 Target  |
Result |
| A. Enroll and maintain an accurate, comprehensive and up-to-date population register |
| Strategic |
1 |
Average daily enrollment capacity (# of people) |
24,000 |
26,411 |
|
| 2 |
% completion of nationals registered |
90% |
91.55% |
|
| 3 |
% completion of residents registered |
60% |
76.43% |
|
| 4 |
Daily enrollment of residents |
14000 |
18,751.39 |
|
| Operational |
1 |
% customer complaints resolved on time / total complaints |
75% |
46.36% |
|
| 2 |
% of remarks resolved within the specified time |
75% |
69.23% |
|
| 3 |
% applications pending in Back Office |
1.5% |
3.9% |
|
| 4 |
% of rejected cards / total cards produced |
1.5% |
2.23% |
|
| 5 |
Number of PMC sites activated during the period of measurement |
2 |
2 |
|
| B. Develop a secure, and integrated infrastructure enabling data access and exchange |
| Operational |
1 |
% Completion of the Digital Identity (PKI certificate mngt) |
75 % |
63% |
|
| C. Establish the ID Card as the most valued card |
| Operational |
1 |
Number of entities that request the ID card as a proof of identity |
9 |
9 |
|
| 2 |
# activities/events implemented |
8 |
8 |
|
| D. Ensure that all central administrative services are of high quality, efficient, transparent, and timely |
| Strategic |
1 |
% of actual review vs. budgeted revenue |
25% |
53% |
|
| 2 |
Emiratization % |
99% |
98.72% |
|
| 3 |
Nationals Turnover % |
2% |
2.27% |
|
| Operational |
1 |
%Average proposed suggestions per 100 employees |
2 |
1.92 |
|
| 2 |
% of implemented suggestions / proposed |
35% |
33.33% |
|
| 3 |
Average number of training hours |
9 |
9 |
|
